Elite Wrapz | Privacy Policy

Elite Wrapz ("we," "us," or "our") operates the website www.elitewrapz.uk (the "Site") and provides vinyl wrapping services and optional extras. This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you visit our Site, contact us, or use our services, in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect
We may collect the following types of personal data:
- Personal Identification Information: Name, email address, phone number, and postal address, provided when you submit an enquiry, request a quote, book a consultation, or sign a service agreement (e.g., job reference EW-1234).

- Payment Information: Bank account or credit/debit card details, collected for processing payments, including deposits and payment plans via direct debit.

- Service-Related Data: Details about your project (e.g., room type, surface measurements, design preferences), gathered during consultations or service delivery.

- Technical Data: IP address, browser type, operating system, and browsing behaviour, collected via cookies and analytics tools when you use our Site.

- Communications: Messages, feedback, or enquiries sent via email, phone, contact forms, or social media (e.g., X posts).

2. How We Use Your Information
We process your personal data for the following lawful purposes:

- To Provide Our Services: Processing quotes, scheduling appointments, fulfilling service agreements, managing payment plans, and delivering vinyl wraps or optional extras (e.g., cupboard handles, LED strips). Legal basis: Contractual necessity.

- Communication: Responding to enquiries, sending confirmations, invoices, or updates about your job, and notifying you of service changes or promotions (if consented). Legal basis: Contractual necessity or legitimate interest (for updates), consent (for marketing).

- Improving Our Services: Analysing Site usage and customer feedback to enhance our offerings and user experience. Legal basis: Legitimate interest.

- Legal Compliance: Meeting obligations such as tax reporting, warranty claims with manufacturers, or responding to lawful requests from authorities. Legal basis: Legal obligation.

3. Sharing Your Information
We do not sell your personal data or share it for third-party marketing. We may disclose it in these cases:
- Service Providers: With trusted third parties (e.g., payment processors like Stripe, website hosts, direct debit providers) who assist us, bound by data protection agreements.

- Manufacturers: For warranty claims related to vinyl or component defects (e.g., LED strips), sharing only necessary details.

- Legal Obligations: When required by law, such as court orders or HMRC requests.

- Business Transfers: If Elite Wrapz is sold, merged, or restructured, your data may be transferred to the new entity, with notice provided where possible.

4. Cookies and Tracking Technologies
Our Site uses cookies and similar tools (e.g., Google Analytics) to:
- Enhance functionality (e.g., remembering preferences).
- Analyse usage (e.g., page visits).
- Deliver relevant content.

You can accept, reject, or manage cookies via our cookie banner or browser settings. Disabling cookies may limit Site features. See our Cookie Policy (below) for details.

5. Data Retention
We retain your personal data only as long as necessary:
- Service Data: Up to 6 years after job completion for tax and legal purposes (Limitation Act 1980).

- Payment Data: Until transactions are complete, then anonymised unless required for payment plans (up to 6 years).

- Technical Data: Up to 12 months, then aggregated or deleted.

- Communications: Until resolved, or up to 2 years for marketing consented contacts.
Data no longer needed is securely deleted or anonymised.

6. Security of Your Information
We use industry-standard measures (e.g., encryption, secure servers, password protection) to safeguard your data against unauthorised access, loss, or misuse. However, no online transmission is 100% secure, and we cannot guarantee absolute security.

7. Your Data Protection Rights
Under UK GDPR, you have these rights:
- Access: Request a copy of your data.
- Rectification: Correct inaccurate or incomplete data.
- Erasure: Request deletion, subject to legal retention needs.
- Restriction: Limit processing in certain cases (e.g., disputed accuracy).
- Objection: Object to processing based on legitimate interests (e.g., marketing).
- Portability: Receive your data in a structured format.

To exercise these rights, email contact@elitewrapz.uk with your job reference (e.g., EW-1234). We’ll respond within 1 month, free of charge unless requests are excessive.

8. Third-Party Links
Our Site may link to external sites (e.g., payment gateways, social media). We’re not responsible for their privacy practices. Review their policies before sharing data.

9. Children’s Privacy
Our services are not aimed at individuals under 18. We do not knowingly collect data from children. If we discover such data, we will delete it immediately.

10. International Transfers
Your data is processed within the UK. If transferred outside the UK (e.g., to a US-based service provider), we ensure adequate safeguards (e.g., Standard Contractual Clauses) per UK GDPR.

11. Changes to This Policy
We may update this policy, posting changes here with a new effective date. Significant changes will be notified via email or Site notice if you’re an active customer.

12. Contact Us and Complaints
Questions or concerns? Contact:
Elite Wrapz
Email: contact@elitewrapz.uk
Phone: 07424 088434

If unsatisfied, you can complain to the Information Commissioner’s Office (ICO) at www.ico.org.uk or 0303 123 1113.

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Cookie Policy
We use these cookies:
- Essential: Enable core Site functions (e.g., navigation). No consent needed.
- Analytics: Track usage (e.g., Google Analytics) to improve the Site. Consent optional.
- Marketing: None currently used.
Manage preferences via our cookie banner or browser settings.